Thinkbox is a much-admired trade body and we have worked with them since the beginning.  

In recent years, we’ve built evidence about the impact of different time lengths on different measures of communication success.  For the project -‘A Matter of Time’ – we collaborated with Walnut, the research agency, using innovative implicit association test methodology with viewers to capture the fast, unconscious responses to advertising as well as the slower, conscious effects.  This work was Winner of Mediatel Research Award 2019.

Our work partnering with Dentsu’s Data2Decisions helped attract advertisers new to TV by gathering experiences from brands – with a focus on digital native scale-ups - that had successfully made that transition.  In primary interviews we explored the barriers to using TV as part of the marketing mix and how to overcome these.  We wove D2D’s modelling evidence into a rich narrative that combined hard data with original video assets of marketing leaders.

Thinkbox’s proprietary media investment allocation tool, Media Mix Navigator, was a few years old when we were invited to design and deliver a usage and attitude study to investigate perceptions and experiences amongst agency practitioners.  Interviews with comms planners and strategists incorporating live observation of them interacting with the tool on Thinkbox’s website enabled us to guide Thinkbox on the development and naming of the next-generation version of the tool.