Our work with the IPA has a particular focus on the media agencies and on the IPA’s governance role in developing the industry’s media measurement currencies.  

We undertook a perception study of the IPA Touchpoints planning dataset that triggered a step-change in the scope, scale and frequency of the reporting to align the study with the industry’s raised expectations.  

Another study investigated industry knowledge and perceptions of the JIC currencies that the IPA is a stakeholder in all of - leading to a greater degree of collaboration between the currencies’ leaders, and consistent communication of the benefits of JICs.  

More recently we conducted a wide-ranging consultation with member agencies into their experience of post-pitch transition management, building their recommendations into a blueprint for best practice that was endorsed jointly by the advertisers’ trade body ISBA and the IPA.

And we work as IPA-appointed mentors with authors entering the IPA Effectiveness Awards, helping entrants from agencies unfamiliar with the process to craft papers bidding for award nominations.  We’re available to help media platforms, tech brands and agencies articulate and communicate great work for award entries.