We were brought in by Channel 4 to help them understand how best to engage with their agency and advertiser customers in a post-lockdown world. Hybrid working would have to change the way the C4 sales teams build relationships with their customers. 

Our study investigated perceptions of the C4 sales team alongside the transformed working routines of agency people.  The output was a new prioritisation of the touchpoints that could be most effective for C4’s trade marketing.

Separately, we were invited to help fast-track C4’s programming strategy in the first 100 days of its incoming Head of Content.  Long development cycles for commissioning new content required an agile and nimble intervention.  Using an intensive and comprehensive programme of multi-discipline workshops packed in to just a few days with commissioning and scheduling teams across a variety of genres, we surfaced their commitment to the heritage of the C4 brand and their ambitions for how that could be cherished, expressed and made competitive in the new global competition between broadcasters and streamers.  The output enabled a rapid crystallisation of a future-facing content strategy at a time of accelerating change.