We work with Barb to provide ongoing brand and comms consultancy.  Barb is a provider of complex audience data meeting the challenge of a fast-changing viewing landscape and our role is to make this accessible for time-pressed industry leaders with a relentless focus on protecting and growing trust in the brand.  

Together, we develop Barb’s comms strategy for making its benefits and constant innovation familiar to its subscribers across the media industry of broadcasters, streamers, advertisers and agencies.  

Across the year we implement this strategy - delivering webinars, stakeholder engagement workshops and supporting the Barb team with white papers, press releases and a series of topical viewing analyses called What People Watch.

Our advisory role helps Barb anticipate the needs of tomorrow, with an investigation of the emerging data landscape that identifies opportunities for deep partnership and collaboration; while our Sophomores study equips Barb with a perspective on the experience of emerging leaders in agencies and broadcasters that future-proofs comms strategy and tactics. 

We have also run Barb’s annual customer satisfaction tracker for several years and have grown participation levels across all stakeholders, with results from the tracker showing an upward trend in perceptions of the Barb brand and its communications.