work.mapTM is the first qualitative technique designed to test and develop media strategies

Consumers are asked to generate all of the touchpoints in a category and write them on pieces of card – that’s what you can see flashing here – they then map all the cards into piles to explore dynamics like underuse/overuse, good for factual info bad for factual info, and so on.

This is an eye-opening exercise - the results are hugely fascinating