We take online research seriously.

We know that internet research isn’t done by looking over people’s shoulders as they nervously ‘show’ you how they’d like you to believe they behave online.

Increasingly it’s all about Google, Yahoo and the other search engines.

We have a specially developed set of techniques to understand the complex world of search behaviour based on the vocabulary and language used.

We use sophisticated semiotic techniques to explore and develop word trees to establish the specifics of search. Traditional qualitative techniques are also used to explore the role of search in the overall communications mix.