work.research
Leading edge qual and quant research for communications and media businesses.
Leading edge qual and quant research for communications and media businesses.
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Before setting up work,
Justin Gibbons
was Director of Strategic Services at PHD. He is a world expert in the use of neuropsychology and behavioural sciences in research. e-mail justin
Charlie Makin
is the founder of BLM (now Arena
Media) and joined Work as Chairman in 2009.
Stuart Armon
knows how clients work and what they
need. He was European Research Director at Levis
for 2 years and a Strategic Marketing Consultant at
COI before coming to work.
Kate Barker
has worked in every continent for more
clients than she cares to mention (although Diageo,
Nestle, GSK and General Mills are mentioned quite a
lot).
Thomas Gwin
heads up our quantitative research.
Prior to joining work he was at BMRB, where he
worked on Youth TGI. He speaks fifteen langauges.
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British Airways
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Orange
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Facebook
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o2
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Heart FM
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JCDeceaux
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Zenith Media
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sky
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Unilever
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M & S
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Channel 4
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MTV
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Google
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Hilton
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ITV
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Nickelodeon
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Samsung
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Virgin
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Viacom
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Rapier Ltd.
12 Charlotte Mews is a boutique research space located in the heart of London, just off Charlotte Street.
This is a multi-purpose venue; a viewing facility, a brainstorming space, a home for an away day. We have created a boutique environment with lots of lovely extras to make your stay a memorable one.
For more information visit: www.12charlottemews.co.uk
This is a multi-purpose venue; a viewing facility, a brainstorming space, a home for an away day. We have created a boutique environment with lots of lovely extras to make your stay a memorable one.
For more information visit: www.12charlottemews.co.uk
Whether it’s dashboards, data management or statistical modeling tools, marketingQED are able to provide clients with tools that are simple to use and built specifically to meet the needs of marketing professionals.
Tools created by marketingQED are used by major brands in markets around the world including the US, UK, Continental Europe and Australia.
dream.work
brings ethnography and filming to the world of research.Consumers and their behaviour are often best experienced and captured in real life and in real time. We go to the places most companies don’t want to.
our partners content.
brain.work
The latest academic thinking from the fields of neuroscience and behavioural economics.
The latest academic thinking from the fields of neuroscience and behavioural economics.
NEUROSCIENCE
Justin is a world renowned expert in the application of neuroscience in marketing and media.
We work with PhD Psychologists to crunch problems, provide academically grounded perspectives and drive innovative research solutions.
A workshop costs as little as £3,000
BEHAVIOURAL ECONOMICS
Youʼve read Nudge and Freakonomics, but what next? Weʼve developed a suite of research techniques which ask questions in the right way and provide answers that translate into real behavioral change Click here to read my recent paper at the MRS Conference on Researchonomics.
CONSUMER BEHAVIOUR
In a previous life Stuart was Programme Leader at Bournemouth University on their highly acclaimed Advertising and Marketing Communications course. We work with the faculty to bring the latest academic thinking, literature reviews and consumer methodologies to the commercial world.
hot insight planning
An insight engine for planners.
An insight engine for planners.
INTERVENTION PLANNING
Consumer models used to be linear and rational; onions, pyramids, funnels.
These rather quaint throwbacks to a simpler age have been exploded by new thinking and superseded by dynamic systems which explain how consumers really think and behave.
We research the system and use it to provide a framework to understand where interventions drive behaviour change. Click here to see the approach.
HOT INSIGHTS
Ask simple (or stupid) questions and you pretty much know what youʼre going to get.
If you read Obliquity (as we did) youʼll see the exciting world of real insight that lurks out there if your enquiry is indirect, tangential, oblique.
We have a toolkit of oblique techniques to get you to some really insightful answers.
work.research
Leading edge qual and quant research for communications and media businesses.
Leading edge qual and quant research for communications and media businesses.
BRAND DEVELOPMENT
We are a senior team here at work and weʼve worked on some of the best brands in the world.
Stuart used to be head of research at Levis, Kate spent five years on Diageo and Justin was part of the team that took Simple to number one. Read our latest brand thinking as seen in Admap.
ADVERTISING RESEARCH
A lot of people bemoan advertising research as either the enemy of creativity or as an unreliable indicator of success.
Weʼve researched lots of advertising and believe very simply in using research to make ideas better, not to kill them.
PRIVATE PANELS
With a bit of TLC and proper management, having your own panel can be a cost effective and valuable asset. We are the engine behind Eyeball and Pearl and Deanʼs MovieTalk.
SALES RESEARCH
We work with nearly every media business in the country, providing research to use as sales collateral.
We know the audience (Justin used to be it), we know what works and we know how to bring insights to life.
Click here to see the most famous example of our work.
"Work with Ipsos provides a new and unique offering for media businesses."
Justin Gibbons, managing partner of Work Research, said: “As media businesses become more complex there is a need to provide cutting edge commercial and creative research that adds a new kind of value to the industry.
“Work with Ipsos offers media companies the full service package of research and insight, spanning qualitative research, ethnographic approaches, online engagement, co-creation and neuroscientific expertise, all built on the solid foundations of Ipsos’ quantitative offering.”
Liz Landy, managing director, Ipsos MediaCT, said: “Media research is evolving beyond currencies and into insight. Never has this been more valuable to clients as the changing world of media evolves so rapidly. Work will enable us to provide an even greater insight into media consumers and their habits.”
Work Research is the leading qualitative media specialist research company. In five years they have built a client base including nearly every major media business in the UK, including JCDecaux, Global Radio, ITV, Thinkbox, Telegraph Media Group, Orange Media and Facebook.
Ipsos MediaCT plays a prominent role within media and communications research, holding key industry audience measurement contracts and conducting bespoke research to assist businesses in informing their strategic decisions.
Working across all media, technology and entertainment sectors, Ipsos MediaCT has a particular expertise in sampling minority audiences that are usually difficult to reach, such as senior business people, high income consumers, ethnic minorities, other groups that are socially excluded, slow technology adopters and homes that receive different radio and TV platforms.
partners & innovation
Work Research is the leading qualitative media specialist research company. In five years they have built a client base including nearly every major media business in the UK, including JCDecaux, Global Radio, ITV, Thinkbox, Telegraph Media Group, Orange Media and Facebook.
Ipsos MediaCT plays a prominent role within media and communications research, holding key industry audience measurement contracts and conducting bespoke research to assist businesses in informing their strategic decisions.
Working across all media, technology and entertainment sectors, Ipsos MediaCT has a particular expertise in sampling minority audiences that are usually difficult to reach, such as senior business people, high income consumers, ethnic minorities, other groups that are socially excluded, slow technology adopters and homes that receive different radio and TV platforms.
partners & innovation
